|
| Search for Cases |
|
Case Details |
|
|
|
|
Analytics of Overbooking |
|
| Excel Supplement Available on Request for Faculty Member's only. Write to us at Case Help desk. casehelpdesk@ibsindia.org |
|
|
|
| <<Previous Page |
INTRODUCTION |
| |
| Julie Andrews (Julie), Marketing Manager of Topaz Air, had been tasked with finding out the extent of overbooking Topaz should permit on one of its flights. Topaz Air was a young airline and its CEO, Steve Jackson (Steve), wanted to get this right so that the airline would not have to face situations like the one in which United Airlines Limited (UAL) found itself in April 2017.. |
| |
 |
| or |
 |
| or |
PayPal (5 USD)
|
|
|
| |
|
| |
| BACKGROUND NOTE - Next Page>> |
| |
|
| |
|
|
|
